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Advertising Resource Center |
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9 Tips for Better Billboards
It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.You must plan ahead. Lead time is not short when using outdoor. Thebest use of boards is for image building and brandawareness. Billboards are not cost effective for one timeonly sales or non-repeating special events. Mostbillboards are sold for a minimum of one month. Using billboards is akin to TV, it can mean youhave "arrived" as a formidable business.Billboardsare image builders. Painted billboards (Paints) are the oldest form ofoutdoor advertising. Poster Boards (Paper) may bethe best known. We have all seen the billboard guyhanging off the ladder with the swirlingwallpaper-like panels being pushed into place withthe big glue broom. All the rage now is the use of vinyl on boards.This allows for better color, longer life and veryfine graphics. Vinyls are printed with a specialprinter, not unlike your computer printer (butbigger). Bulletins are the giant boards you often see alongInterstates. They can be as big as 20 x 60 feet. Here are BIG Mike's 9 Tips for Better BillboardAdvertising. 1 Buy at least a 50 showing (meaning 50% of thepopulation will see it at least once a day) anddo it every other month. Many times if the boardis not sold after your time runs out, it willremain up for free until replaced. 2 Be sure some if not most of the boards you buyare lighted locations. 3 Choose stand alone rather than stacked boards(if you have a choice). 4 Don't let the billboard salesperson selectthe locations for you. 5 Buy vinyls instead of paper or paint and bleedthe graphic off the edge (so it wraps around theback of the board). Makes your ad look evenbigger. 6 Keep the concept short and clever. Offer asolution to their problem, entice them withsomething new. Avoid same ol' same ol'. 7 Use the rule of never more than 8 words and onepicture. Remember, most readers will be zoomingby in a car or truck. 8 Don't put your picture on the board. Rememberthe cardinal rule of sales. It's not all aboutYOU, it's all about THEM. 9 Make outdoor a budget item and plan in advance.Spend most of your time working on the conceptand design, 'cause once it's up there, it can'tbe changed and will been seen by everybody. For more about advertising get my article"Do Your Radio Ads Work?" Send a blank eMailMailTo:RadioAds@BigIdeasGroup.com ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: A spate of mergers and acquisitions during the past two weeks may signal the start of a comeback for global dealmaking in the second half of 2010 The $1.24 trillion in cash sitting in U.S. companies’ coffers may soon be going back to work to stimulate the economy Americans are broke and depressed—and also swilling $3 lattes and waiting in line for iPhones. Welcome to the schizophrenic economy Growth in the U.S. slowed to a 2.4 percent annual rate in the second quarter, less than forecast, reflecting a larger trade deficit and cooler spending The worst U.S. recession since the 1930s was even deeper than previously estimated, reflecting bigger slumps in consumer spending and housing, according to revised figures. Business activity in the U.S. expanded in July at a faster pace than projected, signaling manufacturing is driving growth in the world’s largest economy. China’s manufacturing grew at the slowest pace in 17 months in July, a survey showed. ICICI Bank Ltd., India’s second- biggest lender, said first-quarter profit rose 17 percent, as it cut provisions and increased fee income. Home Bancshares Inc., the Arkansas bank with $3 billion in assets, purchased two seized lenders and regulators closed three others as this year’s failures climbed to 108. Senate Banking Committee Chairman Christopher Dodd has urged the White House to nominate Federal Deposit Insurance Corp. Chairman Sheila Bair as head of the new consumer bureau, according to two people with direct knowledge of the matter. Tom talks with Jim Grant, editor of Grant's Interest Rate Observer, on the slow economic recovery There are some obvious ways to make the U.S. more competitive with China in clean energy. Why won't the Senate debate them? Jan Randolph, head of sovereign risk at IHS Global Insight, talks about BP's liabilities, its asset sales, and deep water drilling regulation. July 27 (Bloomberg) -- Karl Case, an economics professor at Wellesley College and co-creator of the S&P/Case-Shiller home-price index, discusses the U.S. housing market.(This report is an excerpt of the full interview. Source: Bloomberg) In a new edition of The Black Swan, author Nassim Nicholas Taleb warns against depending "on financial assets as a repository of value" Nassim Taleb, author of "The Black Swan: The Impact of the Highly Improbable," discusses government debt, investment risks and financial regulation. |
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