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Advertising Resource Center |
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What To Do With Your Business Cards
Without a plan to distribute your cards, there'sno need to print them in the first place. Many fall into the trap of thinking all thethinking about business cards is over once theorder is placed. Wrong! The average person hasmore than half of business cards still in the boxatany given time. Make a plan to empty your box of cards in 3 monthsor less, after all, those little cards are yourmost pwerful marekting tool. Always carry cards with you. Always have themhandy. "Let's see, I've got one here somewhere,no, that's a card I got yesterday, no, that's mykid's picture, here it is, no, that's not iteither.." Always keep them fresh and flat. If theylook worn or dirty, pitch 'em. You should be ableto quick draw your card faster than Gunsmoke'sMatt Dillon. If somebody gives you their businesscard, you should give them yours in return, faceup. Think of your card as a print ad for you. Leave iteverywhere. More ad exposure leads to morebusiness. If you designed your card well, yourhome address is not on it so you can leave itanywhere without fear a burglar will comevisiting. Many stores, banks and restaurants have bulletinboards. Keep a few push pins in your car. Always drop your cardin the fishbowls offering a prize. Enclose a cardwith every check you send to pay bills. Leave oneon the table with your tip (as long as the tip isnot embarrassing). Give one to friends"Do you have my new card?" Keep a supply in a cardholderon your desk or at the front counter. Ask your spouse to always carry your cards, readyto deliver should they meet someone who might beinterested in your product or service. Keep spare cards everywhere so you never have togrope for one, or worse yet, not find one and endup scribbling your name on the back of someoneelse's card. Put the info on your card in a sig file thatautomatically appears at the bottom of all youreMail. Get my article that show you how, step bystep. MailTo:SIGFile@BigIdeasgroup.com. If anything on your card changes, bite the bullet,eat the expense, and pitch 'em. Your business card is more than a reference tool.It can be your biggest marketing advantage forpeople to remember you and forget yourcompetition. For more about buiness cards, get my article"What Does the BACK of Your Business Card Say?"MailTo:BizCardBack@BigIdeasGroup.com ©2005 BIG Mike McDaniel, Professional Speaker andFormer Major Market TV News Anchor. The BIG IdeasGroup helps small business grow with mastermindgroups, seminars and sales training.MailTo:Mike@BIGIdeasGroup.comhttp://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newslettersubscribe-956603364@ezinedirector.net
MORE RESOURCES: Public workers are scouring churches and libraries to find workers—mostly male—who have been sidelined for years Despite a roaring start for the Standard & Poor's 500-stock index in 2012, volume is low, equity-fund redemptions persist, and valuations are the lowest since 1989 After numerous customers accused JPMorgan Chase of gouging them on debit-card transactions in checking accounts, the bank had sought to make them arbitrate claims The 2012 bonus season is a lot less festive Jan. 30 (Bloomberg) -- Bloomberg's Su Keenan reports on plans to cut pay and reduce bonuses at investment banks. German film and television actor Tankred Benecke isn’t expecting much fan-mail from business chiefs in his home city of Frankfurt. A World Trade Organization probe into the legality of Chinese rules on foreign companies issuing credit cards is a “major reason” Citigroup Inc. was given permission to do so, said Stuart Eizenstat, former deputy Treasury secretary under President Bill Clinton. Greek Prime Minister Lucas Papademos plans to convene the nation’s political leaders to seek consensus on the cuts required for a bailout as unions called a strike to protest and European leaders pressed for answers. Saudi billionaire Prince Alwaleed bin Talal said the time to judge Apple Inc. management will be in two years because the next five to six quarters will be mainly the influence of founder Steve Jobs. The California State Teachers' Retirement System, or Calstrs, intends to question in a letter the controlling power amassed by Facebook Chief Executive Officer Mark Zuckerberg By trying to help distressed homeowners without appearing to bail them out, the Administration would leave borrowers submerged Analyst Buck Horne downgraded homebuilders and says the spring selling season may disappoint again Rebound from the recovery from Thai floods, and explosive growth in mobile technology make tech stocks a good pick Companies are scrambling to handle a torrent of data, pushing them into bigger M&A frenzy since 2007 Feb. 6 (Bloomberg) -- Andrew Economos, head of sovereign and institutional strategy Asia ex-Japan at JPMorgan Asset Management in Hong Kong, talks about Europe's sovereign debt crisis |
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