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Advertising Resource Center |
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What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wastedopportunities to sell. Use the back of your card to expand and reaffirmyour selling sentence (which should be prominenton the front of your card). If your Selling Sentence is "Where You Save 20% onPower Tools Everyday", use the space on the backto list the brands on sale every day. Anothersolid impression about you and your business. You can use the back of your card to explain thehigh points of your business, quote happycustomers or list the products you offer. If youquote, be sure to get permission. Impliedpermission is when you use a sentence with quotesaround it and no attribution. No need to fill the back edge to edge, but putsomething there that will work for you. Judicioususe of white space front and back is the mark of aprofessional. Ever notice the isles in anexpensive store are wider than Wal-Mart? Find a way to work your name into what you put onthe back. The back is an ad for you, a mobilemarketing piece. Without your name there, theclose is lost. Don't repeat anything else from thefront, but be sure your name is on both sides. You can offer a quiz (or checklist) that willstimulate thinking and prompt a call to you. Some folks put valuable information on the back(police, fire, hospital phone numbers, a calendar,or a football schedule). Some cards use handy tipsor conversion tables or charts. Turn the back of your card into a coupon. Whenthey redeem the coupon, give them another card. Another clever idea is to print the back of thecard with enough space for you to give yourprospect your direct number or your private 800number by hand writing it in the space on theback. "Here, let me give you my PRIVATE number"indicates in not so subtle tones not everyone getsthat number or you would have printed it on therefor all to see. The chance of that card making itback to the prospect's desk are 10 times betterthan a ho hum card. If you use color on the front, the back can bedone in black and white. Information is usuallypresented in black and white. Nice physiologicaltouch, and less expensive, too. Dig out that pile of cards you have saved frommeetings, conventions and networking. Few utilizethe back for anything, let alone plannedmarketing. For more about business cards, get my article"What's on Your Business Card?"MailTo:BizCardOn@BigIdeasGroup.com You stand out from the crowd when your businesscard is a professional marketing piece, bothsides. ©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newslettersubscribe-956603364@ezinedirector.net
MORE RESOURCES: Public workers are scouring churches and libraries to find workers—mostly male—who have been sidelined for years Despite a roaring start for the Standard & Poor's 500-stock index in 2012, volume is low, equity-fund redemptions persist, and valuations are the lowest since 1989 After numerous customers accused JPMorgan Chase of gouging them on debit-card transactions in checking accounts, the bank had sought to make them arbitrate claims The 2012 bonus season is a lot less festive Jan. 30 (Bloomberg) -- Bloomberg's Su Keenan reports on plans to cut pay and reduce bonuses at investment banks. German film and television actor Tankred Benecke isn’t expecting much fan-mail from business chiefs in his home city of Frankfurt. A World Trade Organization probe into the legality of Chinese rules on foreign companies issuing credit cards is a “major reason” Citigroup Inc. was given permission to do so, said Stuart Eizenstat, former deputy Treasury secretary under President Bill Clinton. Greek Prime Minister Lucas Papademos plans to convene the nation’s political leaders to seek consensus on the cuts required for a bailout as unions called a strike to protest and European leaders pressed for answers. Saudi billionaire Prince Alwaleed bin Talal said the time to judge Apple Inc. management will be in two years because the next five to six quarters will be mainly the influence of founder Steve Jobs. The California State Teachers' Retirement System, or Calstrs, intends to question in a letter the controlling power amassed by Facebook Chief Executive Officer Mark Zuckerberg By trying to help distressed homeowners without appearing to bail them out, the Administration would leave borrowers submerged Analyst Buck Horne downgraded homebuilders and says the spring selling season may disappoint again Rebound from the recovery from Thai floods, and explosive growth in mobile technology make tech stocks a good pick Companies are scrambling to handle a torrent of data, pushing them into bigger M&A frenzy since 2007 Feb. 6 (Bloomberg) -- Andrew Economos, head of sovereign and institutional strategy Asia ex-Japan at JPMorgan Asset Management in Hong Kong, talks about Europe's sovereign debt crisis |
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