![]() |
Advertising Resource Center |
|
|
How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works. Let's imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment. But how much is this $80 client really worth? After all, most clients will continue to buy off you for many years to come. For instance, let's imagine your average client returns for a beauty treatment 8 times a year? and remains a client for 2 years. $80 (price of consultation) x 8 (purchases a year) x 2 (number of years) Now if you have a calculator handy, you'll work out the value of this client as $1280.00. And if your profit margin is 40% this calculates to a $512 profit per client. Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I'm not a beauty therapist, so please forgive me if all these figures are way out). And if the manicure costs you $7 in products and 30 minutes of your time (which if you're not busy? you'd just be sitting on your butt anyway!) So effectively the $7 investment could have just made you $512 in profit. And how easy is it to give away a free manicure? Or for other industries? ·A free car service The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce. Why does it work so well? Using the word 'Free' in your advertising STOPS inertia. You see, people are happy with their current hairdresser? or their mechanic. But when they get an opportunity to trial a product or service for FREE - there's something irresistible and risk free about it, isn't there? A word of warning though. Make sure you offer the best possible service? otherwise people will not come back, and you'll get a bad name very quickly. And of course, where possible, make sure you collect a database? and measure your results. What could you offer for FREE? Write down a few ideas now? and start implementing this stuff. It could have an almost overnight effect on your sales. Scott Bywater Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at http://www.copywritingthatsells.com.au
MORE RESOURCES: A bigger-than-expected drop in existing home sales and Ford's worst earnings report ever weighed on the market
The club-store chain warns earnings will fall short of estimates because of higher food and energy costs
To lower their overall default risk and protect profits, some card issuers may reduce your credit limit. Here are tips for keeping it steady
One pro believes a deal could be in the cards for casino operator MGM Mirage, whose big investors include Kirk Kerkorian and Dubai World
On deck: consumer confidence, GDP, employment costs, ISM manufacturing index, car sales, construction spending, and the employment report
CEO Steel says he has no plans to issue shares, but analysts say Wachovia may be forced to raise capital as its loan portfolio deteriorates
While healthy banks can benefit from naming rights, some money-losing firms with expensive deals—like Citigroup—could lose out
Despite boffo quarterly earnings and record Mac sales, Apple's announcement that margins will soon shrink had investors reeling
The bank's better-than-expected quarter bolsters arguments that it can manage the credit crisis. But analysts worry about more losses from its Countrywide unit
A reputed stronghold for investors, the drugmaking sector faces increasing risks: fewer prescriptions filled, patent expirations, and FDA rejections of new drugs
Given the biotech's promising pipeline, Roche's CEO may need to raise his $43.7 billion offer to buy out Genentech's minority investors
Price-earnings ratios are one way investors determine whether equity prices are cheap, expensive, or fairly valued. But are they the best way to gauge stocks?
On deck: leading indicators, home prices, home sales, durable goods orders, and a ton of earnings reports
The CPI's 1.1% June climb was higher than expected, but analysts also didn't anticipate the increase in U.S. industrial output
Surveys make it plain that the bad news about Britain's economy will only get worse in coming quarters, and that recession may not be far off
The 62,000 decline in U.S. nonfarm payrolls, along with a pop in weekly initial jobless claims, bolsters the case for recession
In a widely expected move, the European Central Bank raises its benchmark interest rate 25 basis points, citing medium-term inflation risks
Unemployment is rising, housing prices are plunging, and oil prices are sky-high. Yet the Fed has decided to stand pat.
From an economist's point of view, the "core" rate counts more than the "headline." But the Fed will have to pay attention to both
Nest egg looking a little fragile? Chances are you need to rethink your old investment tactics—and consider a few new approaches. Our Annual Retirement Guide can help
Retirees with plump nest eggs can be targets for unscrupulous financial advisers who rake in hefty fees with promises of huge returns
When planning for retirement, make sure you know how these rules could change your financial picture after age 70
Take these steps to protect your golden years: Cut expenses, consider refinancing, and make yourself indispensable at work
Uncle Sam wants laggard 401(k) account holders to beef up their savings by channeling contributions into diversified default investments
BusinessWeek's Special Report for baby boomers offers investing advice for those who expect to retire in the next 15 years
Unlike last summer, many heating oil companies are not offering prepayment plans. But you can lower your bills this winter if you act now
In a tough economic climate, many Americans are choosing to just walk away from their mortgages. Is that a good idea?
Some insight as to why Rob Arnott, investment guru and chairman of the advisory firm Research Affiliates, is still "The Bear"
Though rates have dropped dramatically, some online banks are offering as much as 3.5% for savings accounts. It pays to look around
Good ways to invest in the makers of dog food, coffee, eggs, gasoline, beer, and other everyday items whose prices are streaking skyward
As a result of the subprime mess, the market is drying up. Here are some tips for finding student loans at banks
Why the worst may be yet to come as forces battering the market gain strength. And the remedy coming from Congress? It's likely to fall short of the mark
Chicago-based Neumann Homes went bankrupt last November, leaving a trail of wreckage in its path. Its worst victims? Homeowners
A high salary goes only so far if the cost of living is even higher. If you want your dollar to go further, maybe it's time to relocate
By April, 2009, hundreds of thousands of option ARM mortgages will begin resetting, bringing on a fresh wave of foreclosures
For Enterprise Rent-A-Car, giving back is linked to the primary business. That means planting 50 million trees over 50 years, for starters
Philanthropic outfits increasingly are adopting PR programs to achieve their goals. Here's why some old PR objections are no longer valid
The Tap Project, the agency's first new campaign in 50-plus years, kicks off Mar. 22 to raise funds for clean drinking water in developing countries
|
RELATED ARTICLES
How to Write B2B Ads That Catch Customers Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.Don't just fish for customers, catch them!1. How to Advertise with Flyers When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Electronic Reader Board Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing There should only be one, over-riding reason why you're doing anything in your marketing.Know what that reason is?Of course! To increase the response rates of your sales promotions!Because that leads to. Advertising Your Holistic Business The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.What all successful companies know is that advertising it a process. Internet Advertising: How To Use The Golden Rule To Enrich Yourself. What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that. Electronic Display Signs Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations. The Motivational Triggers That Make People Buy In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want. The Principle Of Advertising Online Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible. 3 Simple Steps to Getting Thousands in Free Advertising Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage. Organizing Business Cards for Effective Contact Management Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. Why Not Use the Humble Fax in Your Advertising Strategy? When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. 5 Tips for Hot Yellow Pages Ads Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96. What Does the Back of Your Business Card Say? Business cards with nothing on the back are wastedopportunities to sell.Use the back of your card to expand and reaffirmyour selling sentence (which should be prominenton the front of your card). Creativity and Getting Outside of the Box Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are?· Lack of focus· Lack of implementationThere's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all?Let's do a quick reality check here and now:· How frequently do you get in touch with your customers?· How far up your hierarchy of buyers do you go?· What actions are you taking to make next week, next month or next year better?Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively. Advertainment is Sneaking Into Music, Movies, TV and More The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry. 6 Must-Have Elements of a Powerful Brochure Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool. 13 Facts About Newspaper Advertising Advertising in the paper works for many people inbusiness. The astute merchant understands thenewspaper's weaknesses and works to avoid themwhenever possible. |