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Advertising Resource Center |
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How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works. Let's imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment. But how much is this $80 client really worth? After all, most clients will continue to buy off you for many years to come. For instance, let's imagine your average client returns for a beauty treatment 8 times a year? and remains a client for 2 years. $80 (price of consultation) x 8 (purchases a year) x 2 (number of years) Now if you have a calculator handy, you'll work out the value of this client as $1280.00. And if your profit margin is 40% this calculates to a $512 profit per client. Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I'm not a beauty therapist, so please forgive me if all these figures are way out). And if the manicure costs you $7 in products and 30 minutes of your time (which if you're not busy? you'd just be sitting on your butt anyway!) So effectively the $7 investment could have just made you $512 in profit. And how easy is it to give away a free manicure? Or for other industries? ·A free car service The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce. Why does it work so well? Using the word 'Free' in your advertising STOPS inertia. You see, people are happy with their current hairdresser? or their mechanic. But when they get an opportunity to trial a product or service for FREE - there's something irresistible and risk free about it, isn't there? A word of warning though. Make sure you offer the best possible service? otherwise people will not come back, and you'll get a bad name very quickly. And of course, where possible, make sure you collect a database? and measure your results. What could you offer for FREE? Write down a few ideas now? and start implementing this stuff. It could have an almost overnight effect on your sales. Scott Bywater Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at http://www.copywritingthatsells.com.au
MORE RESOURCES: A recovering economy means U.S. companies can afford to increase their payouts to shareholders—and that's boosting the appeal of dividend-paying stocks Insurers are pushing annuities as a way to protect investors from wild financial markets, but the products can be pricey and expose investors to inflation The Federal Reserve is holding out for additional evidence of a self-sustaining recovery before it takes more aggressive action Canada’s top bank regulator warned it may still be too early for the country’s banks, part of the world’s soundest financial system, to use their cash for takeovers and higher dividends. American International Group Inc., the insurer rescued by the U.S., drew $2.2 billion more from a Treasury Department facility to bolster property-casualty units that will be the core of a scaled-back company. Investors should beware of stock offerings from clean-technology companies this year that lack a long-term technology edge and rely too much on government aid, said Vinod Khosla, the biggest U.S. investor in green startups. Michael Cirami, co-manager of the $2.2 billion Eaton Vance Global Macro Absolute Return Fund, waited five years for investors to realize that insurance on Greek government bonds was too cheap. Wall Street analyst opinions on stocks making headlines in Tuesday's market Sen. Judd Gregg, (R-N.H.) talks with Bloomberg's Susan Li about the U.S. government's efforts to overhaul the financial industry What Wall Street economists and strategists had to say about key developments on Mar. 15 The defined-contribution plan revolutionized retirement for U.S. workers. After three decades and the Great Recession, key fixes are needed Insurers are pushing annuities as a way to protect investors from wild financial markets, but the products can be pricey and expose investors to inflation Products such as EMERALD and SunAmerica 2020 High Watermark Fund aim to provide returns and tranquility amid intense market volatility |
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