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Advertising Resource Center |
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3 Simple But Powerful Off-Line Advertising Strategies
There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. But one advertising method that's neglected by most online marketers is off-line advertising. There are several low/no cost ways to advertise off-line and I want to share 3 of them with you. 1) Business Cards If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business. Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!) And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day. You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling: http://www.vistaprint.com 2) Flyers With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.) Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron. And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often. Here's a site that lets you create and print flyers or brochures online for f-ree: http://www.mybrochuremaker.com/ 3) Automobile Advertising What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see. Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message. Here are a couple of sites to check out for this very sort of thing: http://www.iditplates.net http://www.magneticsigns.com Those are just a few of the ways to advertise off-line. I'm sure you can come up with other clever ways as well. You've got a brain... use it! Al Martinovic runs a successful "niche" business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.milleniummarketers.com
MORE RESOURCES: Improving conditions have decreased corporate bankruptcies, but filings will continue in high-debt industries like real estate and media India's unexpected interest rate boost spurred speculation withdrawals of economic stimulus will curtail global growth India’s central bank will probably raise interest rates again next month as the first increase in two years is only the initial step in the battle against inflation, BNP Paribas SA and Standard Chartered Plc said. Wall Street analysts give their buy, sell, or hold views on 10 stocks in the news this week Crude oil tumbled the most in three weeks as the dollar strengthened against the euro, curbing the appeal of commodities as an alternative investment. The Fed must disclose documents identifying financial firms that might have collapsed without the largest U.S. government bailout ever, a federal appeals court said A House committee requested that Federal Reserve Chairman Ben S. Bernanke turn over documents related to Stephen Friedman’s purchase of Goldman Sachs Group Inc. shares while he was on the boards of both the Wall Street firm and the Federal Reserve Bank of New York. India’s central bank will probably raise interest rates again next month as the first increase in two years is only the initial step in the battle against inflation, BNP Paribas SA and Standard Chartered Plc said. Advanta Bank Corp., owned by the bankrupt credit-card issuer, was shut by regulators along with three lenders in Georgia as the number of failed banks this year climbed to 37. Goldman Sachs Group Inc. gave Chairman and Chief Executive Officer Lloyd Blankfein $9.8 million in total compensation for 2009, the firm said in a regulatory filing. The Federal Reserve Board removed an exemption it had given to six banks at the start of the crisis in 2007 aimed at boosting liquidity in financing markets for securities backed by mortgage- and asset-backed securities. Wall Street analyst opinions on stocks making headlines in Friday's market Investing pros tell Bloomberg BusinessWeek where they're finding opportunities in the sector now What Wall Street economists and strategists had to say about key developments on Mar. 17 A recovering economy means U.S. companies can afford to increase their payouts to shareholders—and that's boosting the appeal of dividend-paying stocks The Federal Reserve is holding out for additional evidence of a self-sustaining recovery before it takes more aggressive action Sen. Judd Gregg, (R-N.H.) talks with Bloomberg's Susan Li about the U.S. government's efforts to overhaul the financial industry |
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