Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.

Fax Advertising Puts Your Message in Their Hands

A perfect example of how fax advertising hits your target customers immediately with your critical marketing communications is the use of fax broadcasting in the travel industry. With public transportation, time is of the essence. Thousands of travelers depart every hour all over the world, and things can change in a heartbeat. Anything that can speed things up in the travel business can save companies millions, and keep valuable customers from heading over to the competition for their travel.

Fax advertising has proven to be the perfect tool for handling the lightning-speed requirements of the travel and transportation industry when they need to get their advertising in their customers' hands at a moments notice. For example, one cruise line has 10 cruise ships that set sail about 14,500 times per year. With those kinds of numbers, unsold berths on each ship can add up to tons of lost sales throughout the course of a year, and it can be almost impossible to make potential customers aware of the empty berths at the last minute when a ship needs to take off.

Fax advertising to the rescue! That same cruise line has begun using a highly sophisticated fax advertising system which allows them to identify those travel agents that have been making reservations for customers most recently. The line is able to blast last- minute fax broadcasts to those travel agents, offering discounts if someone want to purchase a last- minute ticket for the empty berths right before a ship sets sail. The fax advertising has resulted in a huge increase in sales as a result, despite the last minute time crunch.

The same applies for the airline industry, where the timing of flight arrivals and departures is tight and quick communication is a must. One small, upstart airline was innovative enough to employ fax advertising to win business away from the competition. When a large competitor airline had to temporarily stop operations due to a strike, the small upstart went into action with a fax broadcasting campaign, quickly notifying travel agents of its excess seat capacity in certain areas and its ability to accommodate passengers left out in the cold by the strike. Even though the strike was over in a week, it was still enough time for this innovative air carrier to sell seats to lots of people who couldn't delay their travel plans for the strike, thanks to the speed of fax broadcasting.

You may be in a business where time is of the essence. Maybe you have excess capacity that has gone wasted because you just couldn't offer it to customers due to time constraints. Or perhaps there have been times when your own competitors have dropped the ball, but you couldn't take advantage of the situation quickly enough to use it to your advantage. If you find your business in these types of situations, fax advertising may be your perfect solution. If you're interested, test the water. Hire a fax advertising services firm and do a few trial runs. If your sales take off as a result, you can expand your fax advertising instantaneously with a simple mouse-click. Who knows; like the travel industry, you may find your sales taking off and heading for the clouds.

Chris Bradley is V.P. of 3 Cent Fax Broadcast.com, where they help business save money and increase profits with their do it all fax service, where they do all the work and you can concentrate on your business. To learn more about their money and time saving service by clicking here ... fax broadcasting.

Seeking a cheaper, faster alternative to foreclosure, several lenders are encouraging homeowners to sell short

California, New York, Nevada, Florida and Massachusetts are among the handful of states that haven’t signed a deal with banks over foreclosure abuses, according to state officials and two people familiar with the talks.

Bank of America Corp., facing increased demand for mortgage refinancing amid government efforts to help struggling homeowners, is telling some customers to wait 90 days, said two people with knowledge of the policy.

Democrats are squaring off against Washington heavyweights to determine an appropriate tax rate on carried interest

Under Republican pressure, Senator Baucus is backing off a proposal that would increase federal tax revenue from inherited IRA holders

China’s stocks rallied the most in three weeks on speculation slowing inflation will provide more leeway for the central bank to ease monetary policy and after the government pledged to support first-time homebuyers.

China’s central bank pledged support for first-home buyers as a crackdown on real-estate speculation threatens to trigger a property slump in the world’s second- biggest economy.

Greek Prime Minister Lucas Papademos is set to negotiate with leaders of the political parties supporting his caretaker government after Athens missed another deadline to secure a second aid package.

The numbers are proving Federal Reserve Chairman Ben S. Bernanke’s critics wrong.

Feb. 8 (Bloomberg) -- Laurence D. Fink, chief executive officer of BlackRock Inc., talks about the outlook for global stocks, the U.S. economy and his investment strategy. Fink also discusses the European sovereign debt crisis. He speaks in Hong Kong with Susan Li on Bloomberg Television's "First Up." (Source: Bloomberg)

UBS' stock is down after the Swiss bank reported a plunge in profits in the fourth quarter

Feb. 7 (Bloomberg) -- Federal Reserve Chairman Ben S. Bernanke speaks about the U.S. economy, labor market and tax policy.¶ Bernanke, testifying before the Senate Budget Committee in Washington, said the job market is still far from healthy after signs of economic improvement over the past year. (Excerpts. Source: Bloomberg)

California and New York’s attorneys general haven’t signed on to a proposed settlement with five banks over foreclosure practices that has won the support of more than 40 states

The California State Teachers' Retirement System, or Calstrs, intends to question in a letter the controlling power amassed by Facebook Chief Executive Officer Mark Zuckerberg

By trying to help distressed homeowners without appearing to bail them out, the Administration would leave borrowers submerged