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Advertising Resource Center |
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If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said: "Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses - because it wasn't paying it's way" $42,000 is a lot of money? in anyone's language! What did I do? I simply analysed his advertising expenses? and identified whether or not the ads were generating a strong yield for his investment. And I'm willing to bet you could do the same for your business. Right now, you're probably thinking... in the words of Pauline Hanson... "Please Explain" Listen. I've met with hundreds of businesses that advertise in the Yellow Pages. And most of the time, I ask them "What return on investment do you receive as a result of your advertisement?" To which 9 times out of 10, the answer is as good as a blank stare! How much money are they burning? Investing $20,000 on an ad (or $1,000 or $5,000, or $100,000 - the same principle applies) and not even know what their returns are! Would you hire a salesperson and not 'give a toss' about how much income he was generating. No! No! No! So why on earth would you do it with your advertising dollar? Some people say it's too hard. Their staff won't find out for them. My advice. Fire those staff, because they are costing you BIG money! Listen, all you need to do is: 1.Code all your ads with a reference code to identify the source of the inquiry 2.Train your staff to ask one simple question: "Where did you hear about us?" 3.Enter the details into your computer. 4.Analyse the statistics. And you need to be as specific as possible. One of my clients, a spit-roast caterer in Sydney measured the results of a series of ads in the local yellow pages directory. You know what he discovered? Only one of the directories was generating a strong return on investment - the rest were losing money! Priceless knowledge. And in the world of advertising? KNOWLEDGE IS POWER So unless you want to be like John Wannamaker, the 'father of the modern department store' who once said "I know that half of my advertising is wasted, I just don't know which half it is" then grab the bull by the horns and start measuring the results of every ad you run? right now! Yours in profits, Scott Bywater Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my valuable ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that make people line up and practically beg you to take their money. Here's the address: http://www.copywritingthatsells.com.au
MORE RESOURCES: Seeking a cheaper, faster alternative to foreclosure, several lenders are encouraging homeowners to sell short California, New York, Nevada, Florida and Massachusetts are among the handful of states that haven’t signed a deal with banks over foreclosure abuses, according to state officials and two people familiar with the talks. Bank of America Corp., facing increased demand for mortgage refinancing amid government efforts to help struggling homeowners, is telling some customers to wait 90 days, said two people with knowledge of the policy. Democrats are squaring off against Washington heavyweights to determine an appropriate tax rate on carried interest Under Republican pressure, Senator Baucus is backing off a proposal that would increase federal tax revenue from inherited IRA holders China’s stocks rallied the most in three weeks on speculation slowing inflation will provide more leeway for the central bank to ease monetary policy and after the government pledged to support first-time homebuyers. China’s central bank pledged support for first-home buyers as a crackdown on real-estate speculation threatens to trigger a property slump in the world’s second- biggest economy. Greek Prime Minister Lucas Papademos is set to negotiate with leaders of the political parties supporting his caretaker government after Athens missed another deadline to secure a second aid package. The numbers are proving Federal Reserve Chairman Ben S. Bernanke’s critics wrong. Feb. 8 (Bloomberg) -- Laurence D. Fink, chief executive officer of BlackRock Inc., talks about the outlook for global stocks, the U.S. economy and his investment strategy. Fink also discusses the European sovereign debt crisis. He speaks in Hong Kong with Susan Li on Bloomberg Television's "First Up." (Source: Bloomberg) UBS' stock is down after the Swiss bank reported a plunge in profits in the fourth quarter Feb. 7 (Bloomberg) -- Federal Reserve Chairman Ben S. Bernanke speaks about the U.S. economy, labor market and tax policy.¶ Bernanke, testifying before the Senate Budget Committee in Washington, said the job market is still far from healthy after signs of economic improvement over the past year. (Excerpts. Source: Bloomberg) California and New York’s attorneys general haven’t signed on to a proposed settlement with five banks over foreclosure practices that has won the support of more than 40 states The California State Teachers' Retirement System, or Calstrs, intends to question in a letter the controlling power amassed by Facebook Chief Executive Officer Mark Zuckerberg By trying to help distressed homeowners without appearing to bail them out, the Administration would leave borrowers submerged |
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