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Advertising Resource Center |
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A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline. Why? Because if the headline doesn't grab the attention ofyour reader? then you can be guaranteed that nothing elsewill. So how many headlines should you write? I always recommend that you generate at least 30-50headlines to grab your customer's attention. Then choose thebest headline you can find. So how do you get ideas for headlines. The best method is tobase your headlines on proven and tested formulas. You'll find a bundle of these formulas in ? How To Write a Good Advertisement by Victor O. Schwab (available from Amazon.com) ? Tested Advertising Methods by John Caples (available from Amazon.com) ? Or my own 180+ page home study course: Cash-Flow Advertising (email me for details) But here's a few examples to get you started: WARNING: Announcing? Who else wants? How to? 7 good reasons why Let's make this practical with an example of how a mechaniccould apply this to his business: WARNING: Don't call any other mechanic until you read this Announcing: The mechanic that guarantees he'll fix your caron time? or your money back Who else wants a mechanic that specializes in fixing BMW's(perhaps this could be used in a BMW Magazine!) How to instantly make your car as safe as possible 7 good reasons why you should call Scott's Mechanic's rightnow? Remember, come up with 30-50 of your own? circle the 5 youlike the best and then nut it all down to your one ultimateheadline. Hope this tip helps - there's lots more, so stay tuned. Scott Bywater Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again. Here's the address: http://www.copywritingthatsells.com.au Don't muck around. Go there now. You'll be glad you did! P.S. One more thing. Just because I've given you an examplefor a mechanic, it doesn't mean it won't work for you. Youcan adapt all of the headlines above and in the resources Imentioned to ANY business.
MORE RESOURCES: Public workers are scouring churches and libraries to find workers—mostly male—who have been sidelined for years Despite a roaring start for the Standard & Poor's 500-stock index in 2012, volume is low, equity-fund redemptions persist, and valuations are the lowest since 1989 After numerous customers accused JPMorgan Chase of gouging them on debit-card transactions in checking accounts, the bank had sought to make them arbitrate claims The 2012 bonus season is a lot less festive Jan. 30 (Bloomberg) -- Bloomberg's Su Keenan reports on plans to cut pay and reduce bonuses at investment banks. U.S. farmers will plant the most acres in a generation this year, led by the biggest corn crop since World War II, taking advantage of the highest agricultural prices in at least four decades. China’s decision to allow Citigroup Inc. to issue credit cards may signal an opening of the banking market as the government relaxes restrictions that are the subject of a U.S. complaint at the World Trade Organization. Julius Baer Group Ltd., the Swiss wealth manager founded in 1890, fell the most in three months in Zurich trading after saying it expects to pay a fine to resolve tax matters with the U.S. and as profit declined 27 percent. Fidelity National Financial Inc., the largest U.S. title insurer, is weighing restaurant investments after exiting some insurance businesses at a profit, Chief Executive Officer George Scanlon said. The California State Teachers' Retirement System, or Calstrs, intends to question in a letter the controlling power amassed by Facebook Chief Executive Officer Mark Zuckerberg By trying to help distressed homeowners without appearing to bail them out, the Administration would leave borrowers submerged Analyst Buck Horne downgraded homebuilders and says the spring selling season may disappoint again Rebound from the recovery from Thai floods, and explosive growth in mobile technology make tech stocks a good pick Companies are scrambling to handle a torrent of data, pushing them into bigger M&A frenzy since 2007 Feb. 6 (Bloomberg) -- Andrew Economos, head of sovereign and institutional strategy Asia ex-Japan at JPMorgan Asset Management in Hong Kong, talks about Europe's sovereign debt crisis |
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