![]() |
Advertising Resource Center |
|
|
10 Simple Techniques To Make Your Ad Get Powerful Attention
1. Make your ad's keywords and phrases standoutby enlarging the text. This technique works wonderswith headlines and sub headlines. 2. Make your products list of benefits and featuresstand out by using a symbol in front of each of them.The symbol could be a dash, solid circle, star, etc. 3. Use sub headlines to break up your ad copy andto capture a skimmers eye. You could make themeven more powerful by highlighting them with color. 4. Use attention grabbing adjectives to describeyour product. For example sizzling, incredible, highpower, ultramodern, killer, eye popping, etc. 5. Place attention grabbing pictures above and withinyour ad copy. A powerful technique is to use beforeand after pictures of people using your product. 6. Use a headline that catches the attention of yourtarget audience. One of the most effective ways isto use a free offer as your headline. 7. Place colorful graphs, pie charts and other chartsin your ad copy. Use charts that will grab a personseye and also support your product claims. 8. Highlight buying incentives like free bonuses andmoney back guarantees. You could place them inboxes or in front of a different colored background. 9. Use short sentences or sentence fragments in thebody of your ad copy. A short burst of words cancatch a skimmers eye with one quick glance. 10. Highlight all the important keywords and phrasesin your ad copy. You could use bolding, underliningand color to highlight the important words. Article by Sergio Salzberg
MORE RESOURCES: A spate of mergers and acquisitions during the past two weeks may signal the start of a comeback for global dealmaking in the second half of 2010 The $1.24 trillion in cash sitting in U.S. companies’ coffers may soon be going back to work to stimulate the economy Americans are broke and depressed—and also swilling $3 lattes and waiting in line for iPhones. Welcome to the schizophrenic economy Growth in the U.S. slowed to a 2.4 percent annual rate in the second quarter, less than forecast, reflecting a larger trade deficit and cooler spending The worst U.S. recession since the 1930s was even deeper than previously estimated, reflecting bigger slumps in consumer spending and housing, according to revised figures. Business activity in the U.S. expanded in July at a faster pace than projected, signaling manufacturing is driving growth in the world’s largest economy. China’s manufacturing grew at the slowest pace in 17 months in July, a survey showed. ICICI Bank Ltd., India’s second- biggest lender, said first-quarter profit rose 17 percent, as it cut provisions and increased fee income. Home Bancshares Inc., the Arkansas bank with $3 billion in assets, purchased two seized lenders and regulators closed three others as this year’s failures climbed to 108. Senate Banking Committee Chairman Christopher Dodd has urged the White House to nominate Federal Deposit Insurance Corp. Chairman Sheila Bair as head of the new consumer bureau, according to two people with direct knowledge of the matter. Tom talks with Jim Grant, editor of Grant's Interest Rate Observer, on the slow economic recovery There are some obvious ways to make the U.S. more competitive with China in clean energy. Why won't the Senate debate them? Jan Randolph, head of sovereign risk at IHS Global Insight, talks about BP's liabilities, its asset sales, and deep water drilling regulation. July 27 (Bloomberg) -- Karl Case, an economics professor at Wellesley College and co-creator of the S&P/Case-Shiller home-price index, discusses the U.S. housing market.(This report is an excerpt of the full interview. Source: Bloomberg) In a new edition of The Black Swan, author Nassim Nicholas Taleb warns against depending "on financial assets as a repository of value" Nassim Taleb, author of "The Black Swan: The Impact of the Highly Improbable," discusses government debt, investment risks and financial regulation. |
RELATED ARTICLES
Top Jingle Companies: What to Look For, What to Expect The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible. Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages arein trouble. Fewer people use them every year. Business Cards: Why Waste Valuable Space? So many business people neglect this valuable asset that may be used for a multitude of messages.Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later. 10 Tips For Writing A Profit Producing Ad 1. You can get ad copy ideas by studying similar product's advertising material. Ten Ways To Sell Advertising Space Fast 1. Give your customers a discount when they spendover a certain dollar amount for ad space. Adding Art to Business Spaces Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Do Your Radio Ads Work? Most small businesses don't have a high poweredadvertising agency to produce selling radiocommercials for them and end up with somethingakin to a high school play, or with the businessowner reading tired copy.The radio salesperson knows that by suggesting theowner be the star, visions of Dave from Wendys orthat guy with the talking dog who says "roll thatbeautiful bean footage" come to mind. Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.). Advertising - Should You Be Advertising Your Services? You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. Direct Mail = Your Money, From Printer to Mailbox to Trash! I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. Create Your Own Business Cards, Part 2 This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place. If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000. How to Make Your Claims Believable When you hear claims like??Best Lawnmower in the country?Absolute Lowest Prices In Existence?Leaves your hair cleaner than any other shampoo?do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?Think about it. Everybody expects advertisers to exaggerate their claims. Ads Dont Sell - People Do ! More about advertising by BIG Mike McDanielAdvertising is not a substitute for good salestechnique and superb customer service. Insertingan ad in a handy newspaper to call attention to aline of goods will not sell those goods unless youcan back it up with intelligent, well directedsales efforts in the store. The Future of Voiceovers: Hold Your Tongue...Possibly Forever "Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience. The Key To Marketing New Ideas! Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect. 7 Questions to Ask Before You Advertise Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising. Do You Really Need a Brochure? Traditional brochures typically tell the story of your company, i.e. Heard A Good Radio Ad Lately? Neither Have We To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers It is getting harder daily to generate traffic.And when you succeed in getting new customers, you shoulddo all that is possible to avoid losing them to yourcompetitors. |