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Advertising Resource Center |
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10 Simple Techniques To Make Your Ad Get Powerful Attention
1. Make your ad's keywords and phrases standoutby enlarging the text. This technique works wonderswith headlines and sub headlines. 2. Make your products list of benefits and featuresstand out by using a symbol in front of each of them.The symbol could be a dash, solid circle, star, etc. 3. Use sub headlines to break up your ad copy andto capture a skimmers eye. You could make themeven more powerful by highlighting them with color. 4. Use attention grabbing adjectives to describeyour product. For example sizzling, incredible, highpower, ultramodern, killer, eye popping, etc. 5. Place attention grabbing pictures above and withinyour ad copy. A powerful technique is to use beforeand after pictures of people using your product. 6. Use a headline that catches the attention of yourtarget audience. One of the most effective ways isto use a free offer as your headline. 7. Place colorful graphs, pie charts and other chartsin your ad copy. Use charts that will grab a personseye and also support your product claims. 8. Highlight buying incentives like free bonuses andmoney back guarantees. You could place them inboxes or in front of a different colored background. 9. Use short sentences or sentence fragments in thebody of your ad copy. A short burst of words cancatch a skimmers eye with one quick glance. 10. Highlight all the important keywords and phrasesin your ad copy. You could use bolding, underliningand color to highlight the important words. Article by Sergio Salzberg
MORE RESOURCES: Student debt snares parents, putting retirement at risk Sept. 1 (Bloomberg) -- Funding your child's college education is on many parents' mind. With college tuition costs rising each year, there's reason for concern. So, before starting a savings plan, make sure to do your homework and pick the investment option that's right for your family. Mitt Romney’s statement that the “very poor” don’t concern him comes as the portion of Americans living in deep poverty is the highest in 35 years Vigorous debate on the value of state backing Chinese Premier Wen Jiabao raised the prospect of contributing to the euro-area’s bailout programs, telling Chancellor Angela Merkel that China may be prepared to assist in resolving its debt crisis. Reserve Bank of India Deputy Governor Subir Gokarn said the monetary authority will cut borrowing costs once it’s confident inflation will keep slowing. Royal Bank of Scotland Group Plc, which accused a fired Singapore trader of manipulating London interbank offered rates, had condoned such behavior and sought scapegoats in an internal probe, the former employee said. Japan Inc. is suffering and the supply chain is bearing the cost. The U.S. labor market recovery is broadening as industries from construction to retail to manufacturing added workers in January and the jobless rate fell to the lowest level in three years. Feb. 3 (Bloomberg) -- Douglas Creutz, analyst at Cowen & Co., and Paul Kedrosky, author of the Infectious Greed Blog and a Bloomberg contributing editor, talk about the relationship between Zynga Inc. and Facebook Inc. They speak with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg) Advertising campaigns aren't only being designed for TV anymore, the Super Bowl has gone high-tech The day's top ten most important stocks include Estee Lauder, Research in Motion and Zynga Feb. 3 (Bloomberg) -- Steen Jakobsen, chief economist at Saxo Bank A/S, discusses the outlook for Europe's sovereign debt crisis and the U.S. economy. He speaks with Susan Li on Bloomberg Television's "Asia Edge." (Source: Bloomberg) The social network may be valued at $100 billion, or 100 times profit Buyout funds see profits in turning foreclosed homes into rentals |
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