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Advertising Resource Center |
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Hit Them With Benefits
More about advertising from BIG Mike McDaniel It makes no difference what media you use toadvertise, the rules are the same. Benefits,benefits, benefits. Advertise benefits and your advertising will be asuccess. Take a poll, they don't care about cardealers, banks or tire stores. All they care aboutis "What's in it for me?". The fact that your dealership has been number onein the mid-region for 3 straight years is notadvertising - it is bragging! Explain what you have done for others. Tell whatyou can do for them. Remember the rule - it isalways about them - not about you! Look at theadvertising around you. Egads! Most of it isabout the advertiser. Especially that 20 footmug shot of the car dealer on the billboard. Think benefits and you have a leg up onadvertising that works, rather than advertisingthat gets the neighbors to say "Hey, I saw you onthe billboard", or "..saw your picture in thepaper again." Trust me, strangers won't mentionyour picture. And that giant billboard pic won'tbring a sole through the door or get them to buyyour product. The reason you see so much bad advertising is that"ego" sells and the newspapers and billboardpeople know it. You even hear people who can'tread stumbling through their own radiocommercials. Three friends mention it and theythink the advertising was a success and sign upfor more. You don't need a picture of your building, youneed a description of what is inside and what itcan do for me. Don't tell me you have the largestselection, or latest styles and colors. Tell me ifyou don't have it in stock you can get itovernight. Don't tell me you have 20 years'experience. Tell me you'll show up on time, smellgood and fix my toilet, or I don't pay. For more about advertising, get my article"What The Newspaper Ad Person Won't Tell You"Send blank email to my article-robot.Mike@BIGIdeasGroup.com Let the other guys flush their ad money with giantpictures of the staff, or TV commercials with thegrand kids shouting a slogan. You concentrate onWIIFM, What's In It For Me, and your advertisingwill work harder for you. ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: Public workers are scouring churches and libraries to find workers—mostly male—who have been sidelined for years Despite a roaring start for the Standard & Poor's 500-stock index in 2012, volume is low, equity-fund redemptions persist, and valuations are the lowest since 1989 After numerous customers accused JPMorgan Chase of gouging them on debit-card transactions in checking accounts, the bank had sought to make them arbitrate claims The 2012 bonus season is a lot less festive Jan. 30 (Bloomberg) -- Bloomberg's Su Keenan reports on plans to cut pay and reduce bonuses at investment banks. U.S. farmers will plant the most acres in a generation this year, led by the biggest corn crop since World War II, taking advantage of the highest agricultural prices in at least four decades. China’s decision to allow Citigroup Inc. to issue credit cards may signal an opening of the banking market as the government relaxes restrictions that are the subject of a U.S. complaint at the World Trade Organization. Julius Baer Group Ltd., the Swiss wealth manager founded in 1890, fell the most in three months in Zurich trading after saying it expects to pay a fine to resolve tax matters with the U.S. and as profit declined 27 percent. Fidelity National Financial Inc., the largest U.S. title insurer, is weighing restaurant investments after exiting some insurance businesses at a profit, Chief Executive Officer George Scanlon said. The California State Teachers' Retirement System, or Calstrs, intends to question in a letter the controlling power amassed by Facebook Chief Executive Officer Mark Zuckerberg By trying to help distressed homeowners without appearing to bail them out, the Administration would leave borrowers submerged Analyst Buck Horne downgraded homebuilders and says the spring selling season may disappoint again Rebound from the recovery from Thai floods, and explosive growth in mobile technology make tech stocks a good pick Companies are scrambling to handle a torrent of data, pushing them into bigger M&A frenzy since 2007 Feb. 6 (Bloomberg) -- Andrew Economos, head of sovereign and institutional strategy Asia ex-Japan at JPMorgan Asset Management in Hong Kong, talks about Europe's sovereign debt crisis |
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