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Advertising Resource Center |
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The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea. While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another. Rather than having several ads running at the same time, try to space out your ads a bit and run only one at a time. Why? Well think of it this way. Say a visitor seeing your ad on one site and thinking "interesting, I may have to buy something later". Later that same day if they are on another website I'm sure they'll think, "there it is again, but I'll buy later". Now think if you would have waited a week or two before advertising at that second site in which this visitor comes to daily, and then seeing it saying, "oh wow that site! I forgot I was going to buy there last week, so I'd better do it now". See the difference? Rather than one person seeing your site several times in one day or week and it still being the bad time, if you space your ads out you have a better chance of catching them when it IS a better time...or at least taking a closer look at your site and getting them subscribed to your newsletter or other free offers you have on your website. Another reason it's good to spread your advertising dollars as far as they will go is for constant exposure. If you are seen constantly in several places at all times, the easier you are going to be remembered. Not to mention like we said before, always be seen by someone who IS ready to buy. Now of course, when you do choose to advertise on several sites at the same time, there is the chance you will reach more of your target audience. Plus if you have the funds to constantly advertise on several sites at once, go for it! Just remember to keep the ads going, so you have a constant flow of visitors. About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting:http://www.DirectSalesHelpers.com
MORE RESOURCES: Improving conditions have decreased corporate bankruptcies, but filings will continue in high-debt industries like real estate and media India's unexpected interest rate boost spurred speculation withdrawals of economic stimulus will curtail global growth India’s central bank will probably raise interest rates again next month as the first increase in two years is only the initial step in the battle against inflation, BNP Paribas SA and Standard Chartered Plc said. Wall Street analysts give their buy, sell, or hold views on 10 stocks in the news this week Crude oil tumbled the most in three weeks as the dollar strengthened against the euro, curbing the appeal of commodities as an alternative investment. The Fed must disclose documents identifying financial firms that might have collapsed without the largest U.S. government bailout ever, a federal appeals court said A House committee requested that Federal Reserve Chairman Ben S. Bernanke turn over documents related to Stephen Friedman’s purchase of Goldman Sachs Group Inc. shares while he was on the boards of both the Wall Street firm and the Federal Reserve Bank of New York. U.S. stocks advanced, sending the Standard & Poor’s 500 Index to a third straight weekly gain, as the Federal Reserve said it will keep interest rates near zero to nurture the economy’s recovery. Federal Reserve Chairman Ben S. Bernanke said government bailouts of large financial firms are “unconscionable” and must be ended as part of a regulatory overhaul following the worst financial crisis since the 1930s. Federal Reserve Chairman Ben S. Bernanke said government bailouts of large financial firms are “unconscionable” and must be ended as part of a regulatory overhaul following the worst financial crisis since the 1930s. India’s central bank will probably raise interest rates again next month as the first increase in two years is only the initial step in the battle against inflation, BNP Paribas SA and Standard Chartered Plc said. Wall Street analyst opinions on stocks making headlines in Friday's market Investing pros tell Bloomberg BusinessWeek where they're finding opportunities in the sector now What Wall Street economists and strategists had to say about key developments on Mar. 17 A recovering economy means U.S. companies can afford to increase their payouts to shareholders—and that's boosting the appeal of dividend-paying stocks The Federal Reserve is holding out for additional evidence of a self-sustaining recovery before it takes more aggressive action Sen. Judd Gregg, (R-N.H.) talks with Bloomberg's Susan Li about the U.S. government's efforts to overhaul the financial industry |
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