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Advertising Resource Center |
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The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea. While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another. Rather than having several ads running at the same time, try to space out your ads a bit and run only one at a time. Why? Well think of it this way. Say a visitor seeing your ad on one site and thinking "interesting, I may have to buy something later". Later that same day if they are on another website I'm sure they'll think, "there it is again, but I'll buy later". Now think if you would have waited a week or two before advertising at that second site in which this visitor comes to daily, and then seeing it saying, "oh wow that site! I forgot I was going to buy there last week, so I'd better do it now". See the difference? Rather than one person seeing your site several times in one day or week and it still being the bad time, if you space your ads out you have a better chance of catching them when it IS a better time...or at least taking a closer look at your site and getting them subscribed to your newsletter or other free offers you have on your website. Another reason it's good to spread your advertising dollars as far as they will go is for constant exposure. If you are seen constantly in several places at all times, the easier you are going to be remembered. Not to mention like we said before, always be seen by someone who IS ready to buy. Now of course, when you do choose to advertise on several sites at the same time, there is the chance you will reach more of your target audience. Plus if you have the funds to constantly advertise on several sites at once, go for it! Just remember to keep the ads going, so you have a constant flow of visitors. About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting:http://www.DirectSalesHelpers.com
MORE RESOURCES: Rising home prices and an improving economy will spark a modest rebound this year. But this time, lenders and homeowners will be more cautious Household wealth in the U.S. grew in the fourth quarter at a slower pace, limited by a drop in home values that indicates the recovery in consumer spending will take time to gain speed. The S&P 500 was poised to extend a 17-month high, before reports that may show companies replenished inventories and consumer sentiment rose Shares of the following companies may have unusual moves in U.S. trading. Stock symbols are in parentheses. Treasuries headed for a second weekly loss before an industry report that analysts said will show U.S. consumer confidence rose as the economy improved, damping demand for the safety of fixed-income assets. Lehman used off-balance-sheet transactions to understate its leverage in late 2007 and 2008, deceiving shareholders about its ability to withstand losses, a bankruptcy examiner’s report said JPMorgan Chase & Co. and Citigroup Inc. helped cause the failure of Lehman Brothers Holdings Inc. by demanding more collateral and changing guarantee agreements, according to a court-ordered report on the biggest bankruptcy in U.S. history. U.K. stocks rose, with the benchmark FTSE 100 Index headed for a second straight weekly gain, as financial shares advanced and British Sky Broadcasting Plc rallied. European stocks advanced amid speculation the European Union will offer to bail out Greece and as U.S. retail sales unexpectedly increased. U.S. index futures and Asian shares rose. Sales at U.S. retailers unexpectedly climbed in February as shoppers braved blizzards to get to the malls, signaling consumers will contribute more to economic growth. Sales at U.S. retailers unexpectedly climbed in February as Americans braved blizzards to get to the malls, signaling consumers will contribute more to economic growth. What Wall Street economists and strategists had to say about key developments on Mar. 11 Wall Street analyst opinions on stocks making headlines in Thursday's market Individual investors have largely stayed on the sidelines of the current rally. What will lure them back? What Wall Street economists and strategists had to say about key developments on Mar. 10 Wall Street analyst opinions on stocks making headlines in Wednesday's market Ross Morrow, a professor at Iowa State University, talks about the possible impact of U.S. climate-change legislation on gasoline prices. Morrow also discusses the implications of higher prices for the U.S. economy. (Source: Bloomberg) |
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