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Advertising Resource Center |
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Online vs. Offline Advertising
Let's face it. Email marketing and publishing have becamevery popular tool for promoting your business, especially in theUSA. Many people use email in everyday communication. Email isfast and cheap. What would you like more? Many people subscribeto ezines about Internet, Jokes, Tips, Recipes, Horoscopes...Majority of these emails are free and very quality. Advertising and marketing online and offline has at least onething in common - you have to know your target audience. Marketsegmentation is very important because you don't want to looseyour money sending your ads to someone who has no interest init. Email advertising and online advertising in general is moreeffective because there are many state-of-the-art techniqueswhich enable that you track every advertising. Some good services for tracking are: Web Site Tracking Stat Counter http://www.statcounter.com Email Tracking Group Metrics http://www.group-metrics.com In onlineadvertising you can get information where your visitors arecoming from, what do they read on your web site, how much isyour email newsletter open-ratio, how much is click/thru ratiofor every link in your newsletter, also you can get demographicreports about your visitors/subscribers and many other things.Because of that, in online presence you have great options for1-1 marketing. You can adjust your web site design and contentaccording to your visitor needs. If you advertise on TV or magazines you can't know exactly howmany people actually saw your ad. There are some predictionsbut not that precise, of course. One of the main advantages of offline advertising over onlineis that people still believe more in what they see on TV thanon the Internet. Online promotion has one very big advantage over offlinepromotion and that is interactivity. In online promotion youcan have interactive ads that behave differently based onvisitor's behavior. Popular thing in online advertising ismaking ads like mini home pages. Yahoo! use that technique foradvertising their services. ______________________________ Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com ______________________________ NOTE: This article may be used freely in opt-in publications andwebsites, provided that the resource box is included and thelinks are active.
MORE RESOURCES: A spate of mergers and acquisitions during the past two weeks may signal the start of a comeback for global dealmaking in the second half of 2010 The $1.24 trillion in cash sitting in U.S. companies’ coffers may soon be going back to work to stimulate the economy Americans are broke and depressed—and also swilling $3 lattes and waiting in line for iPhones. Welcome to the schizophrenic economy Growth in the U.S. slowed to a 2.4 percent annual rate in the second quarter, less than forecast, reflecting a larger trade deficit and cooler spending The worst U.S. recession since the 1930s was even deeper than previously estimated, reflecting bigger slumps in consumer spending and housing, according to revised figures. Business activity in the U.S. expanded in July at a faster pace than projected, signaling manufacturing is driving growth in the world’s largest economy. China’s manufacturing grew at the slowest pace in 17 months in July, a survey showed. ICICI Bank Ltd., India’s second- biggest lender, said first-quarter profit rose 17 percent, as it cut provisions and increased fee income. Home Bancshares Inc., the Arkansas bank with $3 billion in assets, purchased two seized lenders and regulators closed three others as this year’s failures climbed to 108. Senate Banking Committee Chairman Christopher Dodd has urged the White House to nominate Federal Deposit Insurance Corp. Chairman Sheila Bair as head of the new consumer bureau, according to two people with direct knowledge of the matter. Tom talks with Jim Grant, editor of Grant's Interest Rate Observer, on the slow economic recovery There are some obvious ways to make the U.S. more competitive with China in clean energy. Why won't the Senate debate them? Jan Randolph, head of sovereign risk at IHS Global Insight, talks about BP's liabilities, its asset sales, and deep water drilling regulation. July 27 (Bloomberg) -- Karl Case, an economics professor at Wellesley College and co-creator of the S&P/Case-Shiller home-price index, discusses the U.S. housing market.(This report is an excerpt of the full interview. Source: Bloomberg) In a new edition of The Black Swan, author Nassim Nicholas Taleb warns against depending "on financial assets as a repository of value" Nassim Taleb, author of "The Black Swan: The Impact of the Highly Improbable," discusses government debt, investment risks and financial regulation. |
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