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Advertising Resource Center |
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Online vs. Offline Advertising
Let's face it. Email marketing and publishing have becamevery popular tool for promoting your business, especially in theUSA. Many people use email in everyday communication. Email isfast and cheap. What would you like more? Many people subscribeto ezines about Internet, Jokes, Tips, Recipes, Horoscopes...Majority of these emails are free and very quality. Advertising and marketing online and offline has at least onething in common - you have to know your target audience. Marketsegmentation is very important because you don't want to looseyour money sending your ads to someone who has no interest init. Email advertising and online advertising in general is moreeffective because there are many state-of-the-art techniqueswhich enable that you track every advertising. Some good services for tracking are: Web Site Tracking Stat Counter http://www.statcounter.com Email Tracking Group Metrics http://www.group-metrics.com In onlineadvertising you can get information where your visitors arecoming from, what do they read on your web site, how much isyour email newsletter open-ratio, how much is click/thru ratiofor every link in your newsletter, also you can get demographicreports about your visitors/subscribers and many other things.Because of that, in online presence you have great options for1-1 marketing. You can adjust your web site design and contentaccording to your visitor needs. If you advertise on TV or magazines you can't know exactly howmany people actually saw your ad. There are some predictionsbut not that precise, of course. One of the main advantages of offline advertising over onlineis that people still believe more in what they see on TV thanon the Internet. Online promotion has one very big advantage over offlinepromotion and that is interactivity. In online promotion youcan have interactive ads that behave differently based onvisitor's behavior. Popular thing in online advertising ismaking ads like mini home pages. Yahoo! use that technique foradvertising their services. ______________________________ Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com ______________________________ NOTE: This article may be used freely in opt-in publications andwebsites, provided that the resource box is included and thelinks are active.
MORE RESOURCES: Student debt snares parents, putting retirement at risk Sept. 1 (Bloomberg) -- Funding your child's college education is on many parents' mind. With college tuition costs rising each year, there's reason for concern. So, before starting a savings plan, make sure to do your homework and pick the investment option that's right for your family. Mitt Romney’s statement that the “very poor” don’t concern him comes as the portion of Americans living in deep poverty is the highest in 35 years Vigorous debate on the value of state backing Chinese Premier Wen Jiabao raised the prospect of contributing to the euro-area’s bailout programs, telling Chancellor Angela Merkel that China may be prepared to assist in resolving its debt crisis. Reserve Bank of India Deputy Governor Subir Gokarn said the monetary authority will cut borrowing costs once it’s confident inflation will keep slowing. Royal Bank of Scotland Group Plc, which accused a fired Singapore trader of manipulating London interbank offered rates, had condoned such behavior and sought scapegoats in an internal probe, the former employee said. Japan Inc. is suffering and the supply chain is bearing the cost. The U.S. labor market recovery is broadening as industries from construction to retail to manufacturing added workers in January and the jobless rate fell to the lowest level in three years. Feb. 3 (Bloomberg) -- Douglas Creutz, analyst at Cowen & Co., and Paul Kedrosky, author of the Infectious Greed Blog and a Bloomberg contributing editor, talk about the relationship between Zynga Inc. and Facebook Inc. They speak with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg) Advertising campaigns aren't only being designed for TV anymore, the Super Bowl has gone high-tech The day's top ten most important stocks include Estee Lauder, Research in Motion and Zynga Feb. 3 (Bloomberg) -- Steen Jakobsen, chief economist at Saxo Bank A/S, discusses the outlook for Europe's sovereign debt crisis and the U.S. economy. He speaks with Susan Li on Bloomberg Television's "Asia Edge." (Source: Bloomberg) The social network may be valued at $100 billion, or 100 times profit Buyout funds see profits in turning foreclosed homes into rentals |
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