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Advertising Resource Center |
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The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500 Why? Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then! You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test! So save yourself time and money by testing EVERTHING you do. If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers. About The Author Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk mark@smartmarketingconsultants.co.uk
MORE RESOURCES: Without the right focus in Washington, job creation will continue to be slow and unsteady, says columnist Frank Aquila The number of Americans seeking jobless benefits fell last week to a level that indicates the labor market has not improved this year even as the economy expanded. The U.S. economy is so bad that the chance of avoiding a double dip back into recession may actually be pretty good U.S. stocks extended Wednesday's gain as initial jobless claims fell and pending home sales unexpectedly increased Treasury 10-year notes fell for a second day as pending home resales unexpectedly rose in July and initial jobless claims dropped last week, reducing demand for the safety of government debt. Orders placed with U.S. factories rose less than forecast in July, restrained by a slump in demand for capital equipment that points to a slowdown in business investment in coming months. The biggest rally in almost two months in the U.S. stock market yesterday was missing the hallmarks of a move that’s likely to last, said Jeffrey deGraaf, the top-ranked technical analyst. AIA Group Ltd., the main Asia unit of American International Group Inc., submitted preliminary documents to the Hong Kong Stock Exchange for an initial public offering, according to two people familiar with the filing. Naked short sales of shares and government bonds may be limited by European Union proposals that say the practices cause a “disorderly market and possible systemic risks.” Pending sales of existing houses unexpectedly climbed in July from a record low, indicating the real-estate market is steadying following the end of a government tax credit. The U.S. Securities and Exchange Commission is examining whether high-speed traders helped trigger a 700-point drop in the Dow Jones Industrial Average on May 6 by repeatedly placing and immediately canceling orders in an attempt to manipulate share prices, a person with direct knowledge of the inquiry said. Wall Street analysts offer buy, sell, or hold opinions on stocks in the news on Sept. 2 Wall Street analysts offer buy, sell, or hold opinions on stocks in the news on Sept. 1 Aug. 31 -- Karl Case, an economics professor at Wellesley College and co-creator of the S&P/Case-Shiller home-price index, discusses the U.S. housing market Aug. 31 -- Bloomberg's Ryan Chilcote reports on a dispute between Iceland and the U.K. over mackerel fishing quotas and the risk the row may affect the North Atlantic nation's bid to join the European Union Despite warnings by some experts, funds that try to profit from a falling stock market are an increasingly popular choice for investors With yields above other asset classes, real estate investment trusts are popular again. Pros tell Businessweek.com how to spot the best REITs |
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