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Advertising Resource Center |
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10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. 2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. "Yes, I want to reduce my inventory costs by 50 percent." 3) Include a picture of your brochure or catalog in your ad. 4) Use a sidebar in your ad packed with tips that your prospect will find useful. E.g "10 Ways To Reduce Your Phone Bill." 5) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words "you" and "your" frequently and "I" and "We" less. 6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company. 7) Consider converting your ad into an advertorial. This format looks more like an article and contains valuable information. It attracts people who normally skip over ads because advertorials look like editorial content. If the publisher will allow it, use the same typeface as the publication the advertorial appears in. To see advertorial samples, visit the "Portfolio" section of my website http://www.dc-infobiz.com/ 8) Put quotation marks around the headline. This can draw 28 percent more attention than a headline without quotation marks. 9) Consider running your ad in black and white if you're using mostly text in the ad. Without colour, the ad looks more like an article. 10) The headline is the most important part of an ad. Spend time creating a powerful, benefit packed headline. If you don't stop the reader in their tracks with a good headline, few will bother to read the rest of the ad. About The Author David Coyne is a copywriter and marketing consultant. Need help writing your brochures, ads, web pages and other marketing materials? Contact David at his web site: http://www.dc-infobiz.com
MORE RESOURCES: Student debt snares parents, putting retirement at risk Sept. 1 (Bloomberg) -- Funding your child's college education is on many parents' mind. With college tuition costs rising each year, there's reason for concern. So, before starting a savings plan, make sure to do your homework and pick the investment option that's right for your family. Mitt Romney’s statement that the “very poor” don’t concern him comes as the portion of Americans living in deep poverty is the highest in 35 years Vigorous debate on the value of state backing Chinese Premier Wen Jiabao raised the prospect of contributing to the euro-area’s bailout programs, telling Chancellor Angela Merkel that China may be prepared to assist in resolving its debt crisis. Reserve Bank of India Deputy Governor Subir Gokarn said the monetary authority will cut borrowing costs once it’s confident inflation will keep slowing. Royal Bank of Scotland Group Plc, which accused a fired Singapore trader of manipulating London interbank offered rates, had condoned such behavior and sought scapegoats in an internal probe, the former employee said. Japan Inc. is suffering and the supply chain is bearing the cost. The U.S. labor market recovery is broadening as industries from construction to retail to manufacturing added workers in January and the jobless rate fell to the lowest level in three years. Feb. 3 (Bloomberg) -- Douglas Creutz, analyst at Cowen & Co., and Paul Kedrosky, author of the Infectious Greed Blog and a Bloomberg contributing editor, talk about the relationship between Zynga Inc. and Facebook Inc. They speak with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg) Advertising campaigns aren't only being designed for TV anymore, the Super Bowl has gone high-tech The day's top ten most important stocks include Estee Lauder, Research in Motion and Zynga Feb. 3 (Bloomberg) -- Steen Jakobsen, chief economist at Saxo Bank A/S, discusses the outlook for Europe's sovereign debt crisis and the U.S. economy. He speaks with Susan Li on Bloomberg Television's "Asia Edge." (Source: Bloomberg) The social network may be valued at $100 billion, or 100 times profit Buyout funds see profits in turning foreclosed homes into rentals |
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