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Advertising Resource Center |
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10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog. 2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. "Yes, I want to reduce my inventory costs by 50 percent." 3) Include a picture of your brochure or catalog in your ad. 4) Use a sidebar in your ad packed with tips that your prospect will find useful. E.g "10 Ways To Reduce Your Phone Bill." 5) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words "you" and "your" frequently and "I" and "We" less. 6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company. 7) Consider converting your ad into an advertorial. This format looks more like an article and contains valuable information. It attracts people who normally skip over ads because advertorials look like editorial content. If the publisher will allow it, use the same typeface as the publication the advertorial appears in. To see advertorial samples, visit the "Portfolio" section of my website http://www.dc-infobiz.com/ 8) Put quotation marks around the headline. This can draw 28 percent more attention than a headline without quotation marks. 9) Consider running your ad in black and white if you're using mostly text in the ad. Without colour, the ad looks more like an article. 10) The headline is the most important part of an ad. Spend time creating a powerful, benefit packed headline. If you don't stop the reader in their tracks with a good headline, few will bother to read the rest of the ad. About The Author David Coyne is a copywriter and marketing consultant. Need help writing your brochures, ads, web pages and other marketing materials? Contact David at his web site: http://www.dc-infobiz.com
MORE RESOURCES: A spate of mergers and acquisitions during the past two weeks may signal the start of a comeback for global dealmaking in the second half of 2010 The $1.24 trillion in cash sitting in U.S. companies’ coffers may soon be going back to work to stimulate the economy Americans are broke and depressed—and also swilling $3 lattes and waiting in line for iPhones. Welcome to the schizophrenic economy Growth in the U.S. slowed to a 2.4 percent annual rate in the second quarter, less than forecast, reflecting a larger trade deficit and cooler spending The worst U.S. recession since the 1930s was even deeper than previously estimated, reflecting bigger slumps in consumer spending and housing, according to revised figures. Business activity in the U.S. expanded in July at a faster pace than projected, signaling manufacturing is driving growth in the world’s largest economy. China’s manufacturing grew at the slowest pace in 17 months in July, a survey showed. ICICI Bank Ltd., India’s second- biggest lender, said first-quarter profit rose 17 percent, as it cut provisions and increased fee income. Home Bancshares Inc., the Arkansas bank with $3 billion in assets, purchased two seized lenders and regulators closed three others as this year’s failures climbed to 108. Senate Banking Committee Chairman Christopher Dodd has urged the White House to nominate Federal Deposit Insurance Corp. Chairman Sheila Bair as head of the new consumer bureau, according to two people with direct knowledge of the matter. Tom talks with Jim Grant, editor of Grant's Interest Rate Observer, on the slow economic recovery There are some obvious ways to make the U.S. more competitive with China in clean energy. Why won't the Senate debate them? Jan Randolph, head of sovereign risk at IHS Global Insight, talks about BP's liabilities, its asset sales, and deep water drilling regulation. July 27 (Bloomberg) -- Karl Case, an economics professor at Wellesley College and co-creator of the S&P/Case-Shiller home-price index, discusses the U.S. housing market.(This report is an excerpt of the full interview. Source: Bloomberg) In a new edition of The Black Swan, author Nassim Nicholas Taleb warns against depending "on financial assets as a repository of value" Nassim Taleb, author of "The Black Swan: The Impact of the Highly Improbable," discusses government debt, investment risks and financial regulation. |
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