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Advertising Resource Center |
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Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisments. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do. All ads are written with a basic formula, which is: 1. Attract the attention of your prospect. 2. Interest your prospect in your product/service. 3. Cause your prospect to "desire" your product. 4. Demand "action" from the prospect. Never forget the basic rules of copywriting. If the ad isn't read, it won't generate a sale. If the ad isn't seen it won't be read. If the ad doesn't command the attention of the reader, it won't be seen! Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ DeAnna Spencer is the editor/publisher of Prospecting and Presents. Subscribers get one free ad per week Subscribe today by visiting http://www.pnewsletter.com $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
MORE RESOURCES: MetLife CEO Robert Henrikson, who vowed not to waste the financial crisis, will expand the insurer's global reach by buying an AIG unit for $15.5 billion American International Group Inc. bondholders reaped at least $3.2 billion after the bailed-out company announced deals to sell its two largest non-U.S. life insurance divisions for $51 billion. Indexes rose for a second day as a drop in wholesale inventories and improvement in corporate bond markets added to signs the economy is strengthening Shares of the following companies are having unusual moves in U.S. trading. Stock symbols are in parentheses. Prices are as of 4:05 p.m. in New York. Treasuries declined, led by shorter-maturity debt, as gains in global stocks lessened the refuge appeal of U.S. government securities. The U.S. posted its largest budget deficit on record in February as the government boosted spending to help revive the economy. What Wall Street economists and strategists had to say about key developments on Mar. 10 The cost to protect against defaults on U.S. corporate bonds declined to the lowest in almost eight weeks as a surge in company bond sales signaled increased investor confidence. Investors should buy Asian stocks outside Japan after valuations dropped and before sentiment strengthens further, Goldman Sachs Group Inc. said. NHN Corp., the owner of South Korea’s biggest Web search engine, is among the final bidders for LDH Corp.’s Livedoor Co. Internet unit, three people with knowledge of the matter said. Asian stocks rose, sending the MSCI Asia Pacific Index toward a seven-week high, on speculation Japan’s economy is recovering and that increased demand will allow commodity producers to boost prices. Nomura Holdings Inc.’s Jane Wang, vice chairman for China investment banking, resigned from the Japanese brokerage, said two people with knowledge of the matter, marking at least the fourth senior departure this month. Wall Street analyst opinions on stocks making headlines in Wednesday's market Ross Morrow, a professor at Iowa State University, talks about the possible impact of U.S. climate-change legislation on gasoline prices. Morrow also discusses the implications of higher prices for the U.S. economy. (Source: Bloomberg) Promotions and international sales let McDonald's wow investors while shares of Wendy's and Burger King languish amid a U.S. hunger for jobs Jim Rogers, chairman of Rogers Holdings, talks with Bloomberg's Betty Liu about Greece's fiscal woes. Rogers, speaking from Vienna, says a bankruptcy for Greece would benefit the euro. (This is an excerpt of the full interview. Source: Bloomberg) Although vacation bookings are rising with optimism about the economy, prices for hotel rooms and cruises will need time to rebound The jobless rate in the U.S. held at 9.7 percent in February and employment declined less than forecast even as severe winter weather may have forced some employers to temporarily close. |
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