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Advertising Resource Center |
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How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate. Remind people they are ordering through a secure server. Tell them you won't sell or share their e-mail address and that all their information will be kept confidential. Your advertisement should outline benefits and not just features. In addition, your ad's headline should attract your target audience. You should also list testimonials or guarantees. Here are two free resources you can use to learn how to write effective ads and headlines. 5,000 Hypnotic Words and Phrases
Copywriting E-Course
People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way to get people to return to your site is to give them a free subscription to your e-zine. You can accomplish this by posting a sign up form or guestbook on your website. You could also list free and low cost resources on your website and update them regularly. Ask visitors to bookmark your site and visit again and again to discover newly added items. People will feel more comfortable if they know who they are buying from. Publish a section called "About Us" (or "About Me" if you're a sole proprietor) on your web site. Include your business history, profile of employees, contact information etc. Here's an example of my own "About Me" page. http://www.incomewaterway.com/aboutme Accept credit cards, checks, money orders, and other forms of electronic payments such as PayPal, ClickBank, etc. Take orders by phone, e-mail, website, fax, mail, etc. You need your own domain. To find if a name is already taken and to register your own domain name go here: Make sure your website is easy to navigate through. If you site has dozens of pages, consider including a site map. Websites are most effective when the material all relates to one theme including the graphics. Here's where you can find out how to download a free ebook that will help you design effective web pages: When you use free stuff to lure people to your website include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling. You won't sell steaks to a vegetarian. You want visitors that are interested specifically in what you offer. Consider surveying your existing customers to see what made them decide to buy from you. This information will help you improve your target marketing and advertising. If you don't yet have a customer base, use ezine advertising to begin building one. Find ezines that cater to an audience interested in your marketing area. For instance, if your product relates to humor find publishers that distribute humor ezines. Here's one of the fastest ways to find the right ezines. http://www.incomewaterway.com/ezines Every experienced marketer knows you must work at constantly improving various aspects of your business...especially your ad copy since it's the lifeblood of your business. This is how you get the word out. So, you must be willing to try different headlines and revise ad copy if necessary. Use an ad tracker for your advertising campaigns to measure how many clickthroughs you receive for a particular ad. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends. If your business is at a standstill, it doesn't have to be. Use these 10 techniques to breathe new life into your marketing efforts. About The Author Karin Peavy has marketed online for three years. Her goal is to help others zero in on exactly what's needed for web success. In response to this goal she created http://www.incomewaterway.com, home to some of the web's best marketing resources including free articles and ecourses. Karin also publishes a free weekly e-newsletter that provides product reviews, income opportunities and marketing tips. Free gift with every subscription: http://www.incomewaterway.com/FreeTips. You may use this article in your electronic publication or on your website as long as you do not alter the article in any way. You must also include my bio in its entirety.
MORE RESOURCES: Public workers are scouring churches and libraries to find workers—mostly male—who have been sidelined for years Despite a roaring start for the Standard & Poor's 500-stock index in 2012, volume is low, equity-fund redemptions persist, and valuations are the lowest since 1989 After numerous customers accused JPMorgan Chase of gouging them on debit-card transactions in checking accounts, the bank had sought to make them arbitrate claims The 2012 bonus season is a lot less festive Jan. 30 (Bloomberg) -- Bloomberg's Su Keenan reports on plans to cut pay and reduce bonuses at investment banks. European stocks slid for a second day as Greek talks on measures needed to get a second bailout continued and China said industrial output growth will probably slow. Asian shares and U.S. index futures were little changed. Greek Prime Minister Lucas Papademos plans to convene the nation’s political leaders to seek consensus on the cuts required for a bailout as unions called a strike to protest and European leaders pressed for answers. U.K. lawmakers will today debate an opposition Labour Party motion calling on all British banks to cut bonuses, after public pressure led Royal Bank of Scotland Group Plc Chief Executive Officer Stephen Hester to waive his. The U.S. is the closest it has been in almost 20 years to achieving energy self-sufficiency, a goal the nation has been pursuing since the 1973 Arab oil embargo triggered a recession and led to lines at gasoline stations. The California State Teachers' Retirement System, or Calstrs, intends to question in a letter the controlling power amassed by Facebook Chief Executive Officer Mark Zuckerberg By trying to help distressed homeowners without appearing to bail them out, the Administration would leave borrowers submerged Analyst Buck Horne downgraded homebuilders and says the spring selling season may disappoint again Rebound from the recovery from Thai floods, and explosive growth in mobile technology make tech stocks a good pick Companies are scrambling to handle a torrent of data, pushing them into bigger M&A frenzy since 2007 Feb. 6 (Bloomberg) -- Andrew Economos, head of sovereign and institutional strategy Asia ex-Japan at JPMorgan Asset Management in Hong Kong, talks about Europe's sovereign debt crisis |
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