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Advertising Resource Center |
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How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are, 1. Curiosity Curiosity What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have: * Secrets of the Diet Industry Uncovered People don't want * How to Diet Successfully or for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above) Because / Reason Why Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message? Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway. Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt. Greed People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute. Analyze the following list of benefits written about a digital camera. * Can store over 200 photos This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described. * Has a memory of 6000k Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information. To make this point clearer, understand that, "Customer's will bu'y benefits and 'not' the features." Okay.. Whats the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list. Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results. I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts. Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to b'uy from you. Visit his site at http://www.mafoor.com/forbidden.
MORE RESOURCES: Promotions and international sales let McDonald's wow investors while shares of Wendy's and Burger King languish amid a U.S. hunger for jobs Indexes rose amid speculation the economy will continue to recover from the worst contraction since the Great Depression Indexes have rallied strongly, but investor fears persist. Here's how the investing landscape has been transformed in the past 12 months American International Group Inc. surged, leading gains by financial companies bailed out by the U.S. government, on speculation the insurer will sell more assets after raising $51 billion through deals. Exxon Mobil, BP, and Total are investing in assets that previously weren't worth their time or money after oil-rich nations reduced access to reserves and exploration drilling faltered Crude oil declined for the first time in three days as the dollar gained against the euro, reducing the appeal of commodities as an alternative investment. Australia’s economy is likely to expand at or above its average pace over the next few years, stoking inflation pressures and house prices, central bank official Philip Lowe said. The Regional Bond Dealers Association asked the Financial Industry Regulatory Authority and Federal Reserve to end reporting of so-called agency debt trades until bank-affiliated brokers also must comply, saying some are seeking to avoid disclosures. The U.S. Securities and Exchange Commission’s top economist is leaving the agency after Chairman Mary Schapiro merged his office with another and passed short- selling rules that hedge funds said ignored financial analysis. Proteccion SA, Colombia’s second- biggest pension fund, plans to invest 2.4 trillion pesos ($1.3 billion) in private equity in the next two years after reaching the government-set limit on stocks. Wall Street analyst opinions on stocks making headlines in Tuesday's market Jim Rogers, chairman of Rogers Holdings, talks with Bloomberg's Betty Liu about Greece's fiscal woes. Rogers, speaking from Vienna, says a bankruptcy for Greece would benefit the euro. (This is an excerpt of the full interview. Source: Bloomberg) Although vacation bookings are rising with optimism about the economy, prices for hotel rooms and cruises will need time to rebound The jobless rate in the U.S. held at 9.7 percent in February and employment declined less than forecast even as severe winter weather may have forced some employers to temporarily close. Wall Street analysts give their buy, sell, or hold views on 10 stocks in the news this week What Wall Street economists and strategists had to say about key developments on Mar. 5 |
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