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Advertising Resource Center |
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7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucialto your success that you learn to write great ad copy. Hereare a few simple concepts to get you there. 1. The Headline This is THE most important part of your ad, especially when using online advertising. The point of theheadline is to grab a potential customer's interest andthen entice the reader to go on and read the rest of yourad. The best headlines tend to be those that emphasize thebenefits to the customer, ie. what your product or servicecan do for them, WHY they MUST have it - right now! 2. Formatting If your ad is taking the form of a webpage, or any other adthat allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here:make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like. Some ad sites (like AOL) allow you to post a graphic alongwith your ad: definitely do so! It will really make your adstand out compared to the ads of those who haven't botheredand makes you look much more professional. If you're advertising to safelists or using any other typeof email advertising, use interesting characters to makeyour subject line stand out, some examples: >> MORE RESOURCES: Three money managers who called the turn in March 2009 see big gains ahead; a fourth dissents Individual investors have largely stayed on the sidelines of the current rally. What will lure them back? The yearlong rally in the U.S. market has pushed the number of stocks showing unusually sharp daily gains to the highest level at least since 1994, a sign that more gains may come, according to Concept Capital. Higher- than-estimated inflation in China spurred speculation the nation will be forced to raise interest rates Shares of the following companies are having unusual moves in U.S. trading. Stock symbols are in parentheses. Prices are as of 11 a.m. in New York. The dollar rose against its Canadian counterpart and South Africa’s rand after a report on U.S. trade indicated the global economic recovery may be slowing, reducing demand for the currencies of commodity- producing nations. Wall Street analyst opinions on stocks making headlines in Thursday's market Investors should avoid Spain’s bonds as the euro region's highest levels of joblessness stifle the country’s ability to cut its budget deficit, according to Invesco Ltd. and Merrill Lynch What Wall Street economists and strategists had to say about key developments on Mar. 11 GMAC Inc., the auto and home lender rescued by the U.S. government, may have overpaid its top executives after receiving taxpayer funds, according to a report by the panel overseeing the Troubled Asset Relief Program. AFL-CIO President Richard Trumka listened to Andres and Esteban Contreras tell how Andres moved back home to help with rent and medical care after their father lost his job and their mother had her hours cut. Lloyds Banking Group Plc, Britain’s biggest home-loan lender, will allow customers to increase mortgage repayments without penalty, as the bank seeks to cut its 1.03 trillion-pound ($1.55 trillion) balance sheet. Bain Capital LLC’s Sensata Technologies Holding NV sold $569 million of shares at the low end of its price range in the biggest U.S. initial public offering this year. What Wall Street economists and strategists had to say about key developments on Mar. 10 Wall Street analyst opinions on stocks making headlines in Wednesday's market Ross Morrow, a professor at Iowa State University, talks about the possible impact of U.S. climate-change legislation on gasoline prices. Morrow also discusses the implications of higher prices for the U.S. economy. (Source: Bloomberg) Promotions and international sales let McDonald's wow investors while shares of Wendy's and Burger King languish amid a U.S. hunger for jobs Jim Rogers, chairman of Rogers Holdings, talks with Bloomberg's Betty Liu about Greece's fiscal woes. Rogers, speaking from Vienna, says a bankruptcy for Greece would benefit the euro. (This is an excerpt of the full interview. Source: Bloomberg) |
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