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Advertising Resource Center |
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7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucialto your success that you learn to write great ad copy. Hereare a few simple concepts to get you there. 1. The Headline This is THE most important part of your ad, especially when using online advertising. The point of theheadline is to grab a potential customer's interest andthen entice the reader to go on and read the rest of yourad. The best headlines tend to be those that emphasize thebenefits to the customer, ie. what your product or servicecan do for them, WHY they MUST have it - right now! 2. Formatting If your ad is taking the form of a webpage, or any other adthat allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here:make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like. Some ad sites (like AOL) allow you to post a graphic alongwith your ad: definitely do so! It will really make your adstand out compared to the ads of those who haven't botheredand makes you look much more professional. If you're advertising to safelists or using any other typeof email advertising, use interesting characters to makeyour subject line stand out, some examples: >> MORE RESOURCES: Without the right focus in Washington, job creation will continue to be slow and unsteady, says columnist Frank Aquila The number of Americans seeking jobless benefits fell last week to a level that indicates the labor market has not improved this year even as the economy expanded. The U.S. economy is so bad that the chance of avoiding a double dip back into recession may actually be pretty good U.S. stocks extended Wednesday's gain as initial jobless claims fell and pending home sales unexpectedly increased Treasury 10-year notes fell for a second day as pending home resales unexpectedly rose in July and initial jobless claims dropped last week, reducing demand for the safety of government debt. Orders placed with U.S. factories rose less than forecast in July, restrained by a slump in demand for capital equipment that points to a slowdown in business investment in coming months. The biggest rally in almost two months in the U.S. stock market yesterday was missing the hallmarks of a move that’s likely to last, said Jeffrey deGraaf, the top-ranked technical analyst. AIA Group Ltd., the main Asia unit of American International Group Inc., submitted preliminary documents to the Hong Kong Stock Exchange for an initial public offering, according to two people familiar with the filing. Naked short sales of shares and government bonds may be limited by European Union proposals that say the practices cause a “disorderly market and possible systemic risks.” Pending sales of existing houses unexpectedly climbed in July from a record low, indicating the real-estate market is steadying following the end of a government tax credit. The U.S. Securities and Exchange Commission is examining whether high-speed traders helped trigger a 700-point drop in the Dow Jones Industrial Average on May 6 by repeatedly placing and immediately canceling orders in an attempt to manipulate share prices, a person with direct knowledge of the inquiry said. Wall Street analysts offer buy, sell, or hold opinions on stocks in the news on Sept. 2 Wall Street analysts offer buy, sell, or hold opinions on stocks in the news on Sept. 1 Aug. 31 -- Karl Case, an economics professor at Wellesley College and co-creator of the S&P/Case-Shiller home-price index, discusses the U.S. housing market Aug. 31 -- Bloomberg's Ryan Chilcote reports on a dispute between Iceland and the U.K. over mackerel fishing quotas and the risk the row may affect the North Atlantic nation's bid to join the European Union Despite warnings by some experts, funds that try to profit from a falling stock market are an increasingly popular choice for investors With yields above other asset classes, real estate investment trusts are popular again. Pros tell Businessweek.com how to spot the best REITs |
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