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Advertising Resource Center |
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7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucialto your success that you learn to write great ad copy. Hereare a few simple concepts to get you there. 1. The Headline This is THE most important part of your ad, especially when using online advertising. The point of theheadline is to grab a potential customer's interest andthen entice the reader to go on and read the rest of yourad. The best headlines tend to be those that emphasize thebenefits to the customer, ie. what your product or servicecan do for them, WHY they MUST have it - right now! 2. Formatting If your ad is taking the form of a webpage, or any other adthat allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here:make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like. Some ad sites (like AOL) allow you to post a graphic alongwith your ad: definitely do so! It will really make your adstand out compared to the ads of those who haven't botheredand makes you look much more professional. If you're advertising to safelists or using any other typeof email advertising, use interesting characters to makeyour subject line stand out, some examples: >> MORE RESOURCES: Improving conditions have decreased corporate bankruptcies, but filings will continue in high-debt industries like real estate and media The combination of record mutual fund inflows and the fastest economic growth is failing to lift shares in the largest developing nations Firms may turn to part-time workers before hiring full-timers, say economists with the Federal Reserve Bank of New York and San Francisco The top-ranked investor in renewable energy last year is betting hedge funds are wrong. Lloyds Banking Group Plc, the U.K.’s biggest mortgage lender, said it expects to return to profit this year because of lower bad loans than forecast. The shares soared. Asian stocks rose, driving the MSCI Asia Pacific Index toward a fourth weekly advance, after U.S. jobs and manufacturing reports boosted confidence in a global economic recovery. Greek Prime Minister George Papandreou is racing to secure an explicit pledge of European aid and cut his country’s borrowing costs as 20 billion euros ($27 billion) of debt comes due in the next two months. Wall Street analyst opinions on stocks making headlines in Thursday's market Investing pros tell Bloomberg BusinessWeek where they're finding opportunities in the sector now What Wall Street economists and strategists had to say about key developments on Mar. 17 A recovering economy means U.S. companies can afford to increase their payouts to shareholders—and that's boosting the appeal of dividend-paying stocks The Federal Reserve is holding out for additional evidence of a self-sustaining recovery before it takes more aggressive action Sen. Judd Gregg, (R-N.H.) talks with Bloomberg's Susan Li about the U.S. government's efforts to overhaul the financial industry |
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