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Advertising Resource Center |
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Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out. How do your clients feel about your business card? Put yourself in their shoes. Is it valuable to them? Does it solve a problem? Take advantage of the extra real estate on the other side Most business owners don't utilize the backside of their business cards. It's prime space to include important facts, offers, and information that help sell your company to the holder. Including valuable offers on your business card will make it worth holding on to. P.T.O - How to get someone to turn over your business card One small abbreviation added to the front of your cards can double your success rate. P.T.O. (Please Turn Over) lets the holder know there is something of value of the backside, and it would be in their best interest to check it out. Alternatively, you could include "See back for special offer" if you have the space for it. Now that you have their attention, reel them in with a: Survey, redeemable for a free gift Punch card for frequent clients Valuable coupon URL to a special webpage targeting business card recipients Research your sector to learn what business card marketing words will flip their switch and turn them on to your company. Give them what THEY want. Even if you only hand out 50 cards using this technique, you've just created 50 opportunities for new business. Just imagine the possibilities that would come with having 1000 highly effective business cards floating around. Now that you've found the secret recipe for business card marketing success, hand those cards out wherever and whenever you can. The more you hand out, the better chance you have of scoring another life-time customer. About The Author Chris Brunner specializes in helping people design and market their business cards for better results. Create inexpensive and effective business cards online at GreatFX Business Cards
MORE RESOURCES: Public workers are scouring churches and libraries to find workers—mostly male—who have been sidelined for years Despite a roaring start for the Standard & Poor's 500-stock index in 2012, volume is low, equity-fund redemptions persist, and valuations are the lowest since 1989 After numerous customers accused JPMorgan Chase of gouging them on debit-card transactions in checking accounts, the bank had sought to make them arbitrate claims The 2012 bonus season is a lot less festive Jan. 30 (Bloomberg) -- Bloomberg's Su Keenan reports on plans to cut pay and reduce bonuses at investment banks. Asian stocks rose, with the regional benchmark index trading near a five month high, as Greek lawmakers worked to secure a bailout amid warnings Europe’s crisis threatens global demand. The U.S. Commodity Futures Trading Commission may complete rules as soon as today requiring registration by mutual funds when they have investments in commodities, according to a person briefed on the matter. States that balked at bank liability releases in a proposed $25 billion nationwide settlement over foreclosure practices must decide by today whether its mortgage relief and reforms are worth the legal claims they’ll give up. A trustee’s investigation found that the $1.2 billion in missing MF Global Inc. customer funds began to flow out of the brokerage on Oct. 26, five days before its collapse, as computers and employees fell behind margin calls and demands for collateral. The California State Teachers' Retirement System, or Calstrs, intends to question in a letter the controlling power amassed by Facebook Chief Executive Officer Mark Zuckerberg By trying to help distressed homeowners without appearing to bail them out, the Administration would leave borrowers submerged Analyst Buck Horne downgraded homebuilders and says the spring selling season may disappoint again Rebound from the recovery from Thai floods, and explosive growth in mobile technology make tech stocks a good pick Companies are scrambling to handle a torrent of data, pushing them into bigger M&A frenzy since 2007 Feb. 6 (Bloomberg) -- Andrew Economos, head of sovereign and institutional strategy Asia ex-Japan at JPMorgan Asset Management in Hong Kong, talks about Europe's sovereign debt crisis |
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