Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.  "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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How do you spot companies that could potentially rise 100% in price? BusinessWeek asked experts for some advice and their favorite stock picks


Shares have slipped well below Microsoft's buyout price, and that presents a great opportunity for investors


A new product launch by Research in Motion was giving some support to equities, and lower oil prices were also helping


The insurance giant's far larger-than-expected first-quarter loss rouses investor ire and renews fears the credit crisis may still have a way to go


Insurers make big profits from college students, but some families are left with huge bills


In a Q&A, Pimco's Mohamed El-Erian discusses the concept of the secular forum and reveals his sense of the current investment environment


Analysts' opinions on stocks in the news Monday


Monday's stocks in the news


S&P's latest list finds attractively valued names with top rankings from its equity analysts



Investors fled from such deals earlier this year, but Visa's successful debut has set the stage for a suddenly busy IPO market


Supermarkets may be able to pass along higher world food prices, but packaged-food makers and processors are feeling the squeeze


On deck: April reports on retail sales, consumer prices, industrial production, and housing starts, along with a blitz of Fedspeak


Men, concentrated in the weakest sectors, are losing jobs in this downturn, while women make gains


After years of weakness, the U.S. currency may be at a turning point. Who would gain—and lose—from a greenback comeback?


Payrolls dropped by a far lower than expected 20,000 on the month, led by surprising strength in the service sector


Bernanke drives rates to the lowest since '04 after GDP shows weak growth built on inventories


Read about the candidates' stance on the economy, housing, immigration, and more


Even with the housing market declining, it's bad policy to give homes preferential tax treatment over stocks and other investments


Why home prices could drop 25% more on average before the market finally hits bottom


The supply of homes for sale is at a nine-year high, and housing inventories across the U.S. are swelling dangerously


Homeowners are getting slammed as builders slash prices. Will this shock treatment help hasten the end of the painful downturn?


Managers with years of success with institutional money are opening retail funds—giving investors a chance to get in early


As a result of the subprime mess, the market is drying up. Here are some tips for finding student loans at banks


Lending site Prosper gives average folks the opportunity to be small-scale angel investors by funding other people's loans


Gen Y is flocking to a free site for managing bank and credit accounts and household budgets. Mint.com aims for 1 million users by yearend


These vehicles can be a useful part of an investor's tool kit, but there are drawbacks. Here are some tips for using ETFs


Beware the lifeline offered by outfits that promise to chop credit-card balances—it comes with hefty fees


The next President could make big changes to the ways Americans invest and save for retirement


Take these steps to protect your golden years: Cut expenses, consider refinancing, and make yourself indispensable at work


Uncle Sam wants laggard 401(k) account holders to beef up their savings by channeling contributions into diversified default investments


Retirement: Funds to Keep the Income Flowing



BusinessWeek's Special Report for baby boomers offers investing advice for those who expect to retire in the next 15 years


Retiring as a single person presents special challenges. Here are some tips for planning ahead


From real estate to health care, a decade-by-decade breakdown of financial advice that will help you retire earlier and enjoy your wealth longer


Many of this year's top U.S. philanthropists are keeping their money close to home


For Enterprise Rent-A-Car, giving back is linked to the primary business. That means planting 50 million trees over 50 years, for starters


Philanthropic outfits increasingly are adopting PR programs to achieve their goals. Here's why some old PR objections are no longer valid


The Tap Project, the agency's first new campaign in 50-plus years, kicks off Mar. 22 to raise funds for clean drinking water in developing countries


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